Fotaflo Blog

Congratulations to Campbell Cleary from Appleton Axe in Appleton, Wisconsin, who is the December winner of the Fotaflo Monthly Advocate Contest.

Treeosix Adventure Parks, renowned for its exhilarating outdoor activities, implemented Fotaflo to enhance guest engagement and digital presence. In a bid to increase its online influence, Treeosix leveraged Fotaflo’s capabilities to connect more effectively with its guests.

Congratulations to the guide from Runners Adventures in beautiful Punta Cana, Dominican Republic, who is the November winner of the new Fotaflo Monthly Advocate Contest.

In the world of tour and activity businesses, attracting new customers is often the primary focus. However, there's a load of untapped potential hidden in plain sight – your past customers. Many businesses fall into the trap of viewing customers with a 'one and done' mentality, failing to recognize the significant sales channel they represent. In this blog post, we'll explore why this 'one and done' mentality persists and why it's crucial to shift the perspective towards cultivating repeat and referral business. We'll also discuss how to quantify the lifetime value of a customer beyond their initial purchase, with examples and suggestions to maximize this potential.

Every business loves customer referrals, it’s a fact—and this is one of the top reasons why online referral marketing is a popular strategy for promoting adventure activities. In short, online referral marketing is a digital strategy that encourages customers to share referrals online that will drive new customers to a business.   

As tour operators, you have a lot to think about when it comes to digital marketing: Is your website SEO optimized? Does your digital content look professional? Are you reaping the benefits of photo and video marketing? Luckily for you, there’s a huge variety of digital tools to help enhance your tour marketing strategy.

According to Grand View Research the global digital marketing software market size was valued at USD 65.33 billion in 2022. This colossal figure shows how vital marketing software tools are in expanding your business.   

Are you seeing a lull in tour bookings? Don’t worry; every business has its ups and downs, but staying up-to-date with the newest technology can help you make sure you’re always booked and ahead of the competition.

Knowing how to draw in and keep clients in the crowded tourism market is a constant challenge, but with technology like Fotaflo’s photo delivery and marketing platform, customers can find you. By integrating your booking process with photo marketing tools, you can improve your lead generation and increase customer retention.

Let’s take a look at some of the best tools and techniques for tour operators to attract new customers and achieve more tour bookings. Time to jump in.

Did you know internet marketing for tour operators can be easier than for any other business? Why, I hear you ask? Because adventure activities bring people to life, they provide the moments people talk about as years go by, and a photo helps them never forget. 

The popularity of ecotourism is expected to keep growing, making it more crucial than ever for tour and activity operators to add it to their marketing initiatives. Promoting responsible and ethical travel while highlighting the natural beauty surrounding a tour or activity is essential for effective ecotourism marketing. Using guest photos and videos to showcase the sustainable ethos of your tourism business is a potent strategy that can produce more bookings.

Have you always dreamed of owning a wildly successful axe-throwing company? Of course, you have. But starting a business isn’t always easy, and you need a solid axe-throwing business plan to create the perfect guest experience.