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Guest phones and photo systems for post-Covid operations

May 1, 2020

As we look ahead and plan our reopening many tour, attraction and activity operators are wondering how the desires of customers to get a photo of themselves will impact the guest and staff experience at their business in the new reality of our post-Covid world.

How to speak authentically with your customers

April 27, 2020

Break out of cold, mechanical marketing

A lot of marketing advice is in the form of top-ten tricks, or formulaic cookie-cutter techniques. These days, it's very often about how to maximize advertising to strangers using paid social or search advertising. While there is some value in these tools, most tour, activity, and attraction businesses know that referral and repeat bookings are how to build a stable revenue foundation.

Quotes from this week's remarketing campaigns

April 21, 2020

During this pandemic and worldwide tourism shutdown we've talked to many operators who are concerned about hitting the right message in marketing to past customers, however they also realize that gaining engagement from past customers is critical to their recovery.  Unfortunately most operators we talk to aren't able to find a solution to their concerns and we're seeing many marketers and operators pausing all communication over fear of message and potential conflict for their brand.

Webinar: The most successful marketing to combat the effects of Covid-19

April 17, 2020

Join our webinar featuring tour operator, Red River Gorge Ziplines to learn how Fotaflo's integration with Xola has resulted in unparalleled engagement with past customers during the Covid-19 pandemic.

The most successful marketing to combat the effects of covid-19

March 31, 2020

Now that the initial shock of the Covid-19 crisis has passed a lot of operators of tour, activity, and attraction businesses are wondering what they can do while shut down. It probably feels like your whole lives are on pause and your businesses are in limbo.

An open offer of free expertise and advice

March 31, 2020

I'm making an open offer of free expertise and advice on guest photos, videos and referral marketing. This is an open offer to contribute to tourism operators around the world, with meaningful advice and expertise that matters to you.

Google explains word of mouth marketing

October 4, 2019

Marketing is a major headache for many small businesses. Especially given how fast technology is changing the ways that we communicate with our audience and customers.

Does photo marketing work for businesses with an international target market?

October 1, 2019

It really starts with providing the best possible experience. In today's world photos of an experience are almost as important as the experience itself. So when you do this for them (which you can do better than they can with their own device, and because they've never been to your business before) you will significantly increase the customer experience.

20% annual growth by giving away photos and adopting online booking.

September 26, 2019

 

400% Email open rates and 235% click-through Rates

August 27, 2019

We all know it's getting more and more difficult to get attention these days. Our personal lives are bombarded with notifications from all kinds of apps, websites, blogs, and social media. So when it comes to getting attention and engagement for your business you're already at a disadvantage.

People only have so much time in the day and their friend's new baby photos are probably going to get their attention before your business' latest email newsletter.

Alaska Helicopter Tours

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