Fotaflo Blog

Have you always dreamed of owning a wildly successful axe-throwing company? Of course, you have. But starting a business isn’t always easy, and you need a solid axe-throwing business plan to create the perfect guest experience.

Whether it’s for tourists or locals, water sport and activity businesses have some serious competition when it comes to attracting customers. With so many choices for potential guests, it’s important for water-based tour and activity operators to find new ways to grab attention. 

Tour operators compete in a fiercely cutthroat market. Therefore successful marketing methods are essential. Tour operators can improve their visibility, draw in more leads, and spur business growth with the correct marketing strategy. The top five methods for promoting a tour operator and spurring its growth will be covered in this blog. These tactics include focusing on your target market, optimizing your website for search engines, utilizing social media, giving top-notch customer service, and offering discounts and promotions. We'll also review how using Fotaflo's solution, and customized photo memories can boost conversions and draw in more leads.

Whether your goal is to expand your brand’s global reach, attract more tour and activity bookings, or maintain the loyalty of your existing customers, the importance of a successful hospitality and tourism marketing strategy cannot be understated.

No matter where in the world your attraction business is based, providing a world-class experience for your brand all comes down to how the customer feels during your company’s activity.

Grabbing the attention of potential customers is more important than ever before. There’s no better way to do that than by using real customer memories to drive new referral bookings and re-market to past customers. 

Tour guides often double as photographers, but many businesses are still selling those photos to their guests. Did you know that your business can realize some significant benefits by simply providing those photos for free?

The annual Association for Challenge Course Technology (ACCT) conference is one of our favourite events and this is our 10th year taking part! Connect with industry professionals who are part of the challenge course and aerial adventure park industry. The event takes place January 19-29, 2021 and you can still register online.

This short video clip from Rachael Fallon, General Manager at Abyss Scuba Diving says it all: photo marketing works!

We love connecting with our clients to learn how they use Fotaflo to grow their digital following. We asked operators how they use guest photos to create engaging social media content for Facebook, Twitter and Instagram.

This is different from the staged marketing photos that you might be taking for your own content. Guest photos, taken as part of your photo marketing solution are an easy source for new photos. We asked the operators for their feedback on how they use guest photos and they graciously shared some details with us.