Fotaflo Blog

Break out of cold, mechanical marketing

A lot of marketing advice is in the form of top-ten tricks, or formulaic cookie-cutter techniques. These days, it's very often about how to maximize advertising to strangers using paid social or search advertising. While there is some value in these tools, most tour, activity, and attraction businesses know that referral and repeat bookings are how to build a stable revenue foundation.

During this pandemic and worldwide tourism shutdown we've talked to many operators who are concerned about hitting the right message in marketing to past customers, however they also realize that gaining engagement from past customers is critical to their recovery.  Unfortunately most operators we talk to aren't able to find a solution to their concerns and we're seeing many marketers and operators pausing all communication over fear of message and potential conflict for their brand.

Join our webinar featuring tour operator, Red River Gorge Ziplines to learn how Fotaflo's integration with Xola has resulted in unparalleled engagement with past customers during the Covid-19 pandemic.

Now that the initial shock of the Covid-19 crisis has passed a lot of operators of tour, activity, and attraction businesses are wondering what they can do while shut down. It probably feels like your whole lives are on pause and your businesses are in limbo.

I'm making an open offer of free expertise and advice on guest photos, videos and referral marketing. This is an open offer to contribute to tourism operators around the world, with meaningful advice and expertise that matters to you.

Marketing is a major headache for many small businesses. Especially given how fast technology is changing the ways that we communicate with our audience and customers.

We've been doing this for a while! Here's a short video from another long-time client, Red River Gorge, from over 7 years ago.

Thursday Aug 8 8:30PM EST

Friday Aug 9 10:30AM Sydney

The single most impactful thing you can do to grow certifications is to start giving away photos and videos to your guests.

Are TripAdvisor reviews important to your business? Do you struggle to generate regular, reliable, highly-rated reviews?