Fotaflo Blog

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

One of the common branding traps that tour and activity businesses fall into is marketing themselves as "once in a lifetime" experiences. While this may seem like an effective way to entice new customers, it inadvertently reinforces the 'one and done' mentality. The challenge lies in reframing this approach to recognize the worth of repeat business. Let's explore how businesses can shift their branding strategy to encourage customers to keep coming back.

Treeosix Adventure Parks, renowned for its exhilarating outdoor activities, implemented Fotaflo to enhance guest engagement and digital presence. In a bid to increase its online influence, Treeosix leveraged Fotaflo’s capabilities to connect more effectively with its guests.

In 2022, the US fishing boat charter sector was valued at $364.9 million. So this year is the perfect time to learn how to start a fishing charter, aka a guided fishing trip company. 

There’s a lot to consider when starting a new business, from initial investment, buying the right equipment, and designing amazing fishing ads. And while fishing may be a relaxing pastime, setting up and marketing company isn’t quite as soothing.

It’s common knowledge that the most authentic way to immerse yourself in a town or a city is to experience it by foot—take Venice for example, as tourists are often encouraged to get lost walking around the vast maze of stunning alleys and footpaths. And although this isn’t a new tourist trend, these endeavors are on the rise: A survey by Arival found that between 2019 and 2022, tourists’ intent to book walking tours jumped by 24%.

Starting a food tour company to guide travelers around the best restaurants in your neighborhood? We know why! 

Culinary tourism is becoming increasingly popular among travelers and ‘foodies.’ So much so that Research and Markets expect global food tourism to value at $1,796.5 billion by 2027, that’s a whopping 16.8% CAGR from 2020. 

Who loves exploring a new city or beach-side town with a bicycle tour guide? Everybody! But with the number of tour operators in the US growing by over 10% this year alone, getting noticed in a saturated market is becoming a challenge. So, to draw customers in and keep them, you’ll need a well-researched and thorough business blueprint.

Imagine a world where scaling your tour business is not only possible but also effortless. A world where your booking software becomes your ultimate technology partner, propelling your business to unprecedented success.

In this ever-changing world with fierce competition and customers craving unforgettable experiences, your booking software holds the key to unlocking new possibilities. It goes beyond just managing reservations; it can become the driving force behind your profitability, efficiency, and cost-effectiveness.

Think about it: as you set your sights on selling more tours, your booking software becomes the ultimate facilitator, streamlining every step of the process. It may have started as a humble tool to lighten your workload, but it holds the power to transform your business entirely. This is why we think it is important for you to understand its potential and hidden capabilities to enhance your guest experience and boost sales. 

As a founder of a platform that since 2010 has helped tens of millions of travel consumers discover new experiences and has pioneered the conversion of social WOM benefit into trackable, qualified leads for hundreds of tours, activities and attractions, I'm absolutely thrilled that Douglas Quinby of Arival believes this message is important to share with the tour, activity and attraction industry.

We recently co-hosted a webinar with Rachael Fallon, the General Manager at one of our clients Abyss Scuba Diving, and she was eager to share some of the lessons they've learned from providing photos and videos to their customers using the Fotaflo platform.