We all know it's getting more and more difficult to get attention these days. Our personal lives are bombarded with notifications from all kinds of apps, websites, blogs, and social media. So when it comes to getting attention and engagement for your business you're already at a disadvantage.
People only have so much time in the day and their friend's new baby photos are probably going to get their attention before your business' latest email newsletter.
Read through to the end of this post for some astonishing stats on photo marketing email open and click rates.
What is photo marketing?
Photos are delivered by email and viewed online, in a way that encourages your guests to engage with your marketing content, because it's combined with personal photos of their experience at your business.
Email versus social media
Yes, everyone is on social media these days. And consumers spend a ton of time scrolling through their various feeds. But you might be surprised to know that email is still the top channel when it comes to marketing return-on-investment.
"When you look at the effectiveness of email compared to social media and take a peek at the ROI of each, it’s pretty clear that email is the winner. By a lot." 1
Reach and engagement rates on social media like Facebook are actually very low. On Facebook you often reach less than 6% of your audience, and engagement rates can be as low as 0.5%! 2
"...the average return on investment (ROI) for email marketing is 122%, which is more than 4 times higher than other marketing formats including social media, direct mail, and paid search." 3
Social media is still an essential channel for marketing your business and photo marketing certainly makes use of it, but it serves a different purpose. Social sharing of photos by your guests is how you grow your network to reach new customers, email marketing is how you engage with your past customers.
Photo delivery email open and click-through rates
The first step to getting a customer to engage with your business is to get their attention, right? Well, there's no better way to get someone's attention than photos of themselves doing something awesome.
At Fotaflo we have data from years of providing a photo marketing platform to hundreds of businesses and close to a million guests of those businesses.
Our email open rates for the initial delivery of photos averages around 400%! How do you get an open rate higher than 100%? This is what happens when you send your guests their own photos: they forward the email to all their friends and family. Compare this with the average marketing email open rate of around 20%. 4 5
Click-through rates on delivering photos by email average 235%. That's not a typo. When you deliver personal photos to your guests they, and anyone they forward the email to, will click through to view the photos online. These click-through rates are off the chart compared to average rates of around 2.5%. 4 5
Reminder email open and click-through rates
The stats above are for the initial delivery of photos to your guests. But that's only the beginning. With photo marketing you can turn your boring, generic marketing newsletter into a personalized marketing email that re-uses your guests photos.
And instead of a static, monthly newsletter you can send your guests reminders and special offers when it's most appropriate for them. With Fotaflo you can set up automatic reminders so guests get an email, with their photo memories, a set amount of time after their experience. Remind them after a month, 6 months, a year, whenever it's appropriate to re-engage with them.
Photo marketing reminder emails have average open rates of 130% and click-through rates of 40%.
Once again, compare this to industry average marketing email open rates of 20% and click-through rates of 2.5%.
Do you want these results for your business?
Fotaflo has pioneered photo marketing and has helped hundreds of businesses to increase revenue by driving referral and repeat bookings. You can sign up today for a 14-day free trial and get started delivering photos right away. If you're not sure if it can work for your business book a 1-on-1 demo and we'll show you.