We've been doing this for a while! Here's a short video from another long-time client, Red River Gorge, from over 7 years ago.Read More
We recently co-hosted a webinar with Rachael Fallon, the General Manager at one of our clients Abyss Scuba Diving and she was eager to share some of the lessons they've learned from providing photos and videos to their customers using Fotaflo. In this blog post we're going to share what they learned with you so you don't have to do that learning yourself.Read More
You don't have to figure it out on your own
There's a lot to think about when you want to provide a photo marketing service. Why figure it out for yourself or make it up as you go? Here are 7 common mistakes we see from businesses.
Relying on Facebook pages
There's a big difference between paid, owned, and earned media when it comes to marketing! Posting photos to your own Facebook page might seem like a good way to deliver photos to your guests and promote your business, but there are two important downsides to this method.Read More
I've often stated that our most valuable intellectual property at Fotaflo isn't the code of our software, or our technology, it's the deep learning and understanding of how to implement, operate and leverage photos to increase bookings with our photo and video solution for experiential businesses. This isn't knowledge that can be easily copied or recreated. It's the deep learning that's required thousands of hours working with experiential businesses around the world. It's the constant assessing of actual results and data to help our clients receive the best benefits of a photo solution that's designed to generate more business. It's the drive to help our clients in the best way we can; to help them grow the amount of bookings.Read More
At Fotaflo we strongly recommend using smartphones to take photos and video of your guests. For the large majority of experiential businesses smartphones will be your best solution. Even in situations where you might want to use a dedicated traditional camera we still recommend using smartphones for most of your photos and using a traditional camera only for specific cases.Read More