Fotaflo Blog

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

In the world of tour and activity businesses, attracting new customers is often the primary focus. However, there's a load of untapped potential hidden in plain sight – your past customers. Many businesses fall into the trap of viewing customers with a 'one and done' mentality, failing to recognize the significant sales channel they represent. In this blog post, we'll explore why this 'one and done' mentality persists and why it's crucial to shift the perspective towards cultivating repeat and referral business. We'll also discuss how to quantify the lifetime value of a customer beyond their initial purchase, with examples and suggestions to maximize this potential.

We are excited to share an exclusive opportunity for all Fotaflo clients to enhance your customer experience and measure the performance of Fotaflo to increase direct online conversions. Click below to experience Fotaflo's revolutionary new Album Widget that allows you to seamlessly direct past customers and their friends and family to your website!  Get ready to revolutionize the way you engage with your audience, increase direct web traffic and online conversions!

Today’s market is saturated with organizations selling the same product and services, and that means the customer experience (CX) is more important now than it’s ever been before.

In fact, in today’s competitive market the customer experience is one of the only differentiating factors between brands. According to Gartner, 86 percent of professionals engaged in or leading customer experience expect to compete based on CX alone.

The COVID-19 pandemic has been a “digital wake-up call” for the travel and hospitality industry, with customers of experiential businesses demanding enhanced digital communication, contactless solutions and a superior guest experience. 

We love connecting with our clients to learn how they use Fotaflo to grow their digital following. We asked operators how they use guest photos to create engaging social media content for Facebook, Twitter and Instagram.

This is different from the staged marketing photos that you might be taking for your own content. Guest photos, taken as part of your photo marketing solution are an easy source for new photos. We asked the operators for their feedback on how they use guest photos and they graciously shared some details with us.

As we look ahead and plan our reopening many tour, attraction and activity operators are wondering how the desires of customers to get a photo of themselves will impact the guest and staff experience at their business in the new reality of our post-Covid world.

I'm making an open offer of free expertise and advice on guest photos, videos and referral marketing. This is an open offer to contribute to tourism operators around the world, with meaningful advice and expertise that matters to you.

Marketing is a major headache for many small businesses. Especially given how fast technology is changing the ways that we communicate with our audience and customers.

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a rafting tour.