Fotaflo Blog

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

One of the common branding traps that tour and activity businesses fall into is marketing themselves as "once in a lifetime" experiences. While this may seem like an effective way to entice new customers, it inadvertently reinforces the 'one and done' mentality. The challenge lies in reframing this approach to recognize the worth of repeat business. Let's explore how businesses can shift their branding strategy to encourage customers to keep coming back.

Whether it’s for tourists or locals, water sport and activity businesses have some serious competition when it comes to attracting customers. With so many choices for potential guests, it’s important for water-based tour and activity operators to find new ways to grab attention. 

Are you looking to enhance your zipline marketing program so that you can generate new bookings and improve the profitability of your business? 

We’re here to help with that! In this blog, we look at how tour and activity operators that own a zipline business can harness the power of photo marketing to gain new business.

As more countries ease their pandemic restrictions, the opportunity for adventure tourism businesses to generate new bookings is growing rapidly.

Adventure activities are hugely popular right now. In fact, a recent TripAdvisor study found that outdoor activities, nature and parks made up 34 percent of attraction page views between May and September 2020.

Are you looking to drive new bookings to your zipline adventure business? If so, you’ll need to implement a robust zipline marketing plan that focuses on generating new bookings, encourages repeat bookings and improves the customer experience.

The annual Association for Challenge Course Technology (ACCT) conference is one of our favourite events and this is our 10th year taking part! Connect with industry professionals who are part of the challenge course and aerial adventure park industry. The event takes place January 19-29, 2021 and you can still register online.

Free Webinar: Wednesday, November 14th, at 2pm EST

We all know that marketing has changed radically in recent years because of the internet and social media. It's now no longer enough to tell people about your business using traditional owned media channels.