Fotaflo Blog

The Revenue Power of Reviews

• Jumping from ⭐⭐⭐ to ⭐⭐⭐⭐ can lift conversions by almost 40 % according to the GetYourGuide Travel Experiences Trend Tracker.

• Nudge your score up by just 0.1 stars and conversions climb about 25 % — that’s the finding of Uberall’s global reputation study.

Cue dramatic fanfare and confetti cannons: every single authentic review is money in the bank. And guess what super-charges those reviews? The photos you’re already snapping.

1. Deliver Branded Photos While Emotion Is Highest

Forget “We’ll email you later.” Hit send before your guests buckle their seatbelts for the ride home. The dopamine is still doing cartwheels, so a gallery with branded photos and a “Leave a Review” button feels like part of the celebration, not a chore.

Pro-tip: Visual cues boost recall by up to 40 %. With Fotaflo, an album thumbnail is prominently displayed in the email body. 

2. Add a Polite Review CTA in Every Album

That gallery is prime real estate. Keep the CTA short and sweet:

“Loved the tour? Share the love in a quick review! 🌟”

Brevity = clarity = clicks.

3. Show Faces That Matter with Public Profiles

People trust people. In fact, 48 % feel more positive when reviews are written by named users rather than anonymous avatars. So imagine what that means for trust in your business when guides are named too! Pop your guides’ headshots and first names right beside the photos so guests can easily shout them out. Bonus: include a tip link and everyone wins.

4. Drop a 20-Second Thank-You Video

No Spielberg budget required. A selfie-style “Thanks for adventuring with us, Jamie!” humanises the ask and subtly models the enthusiasm you’d love to see reflected in the review. Keep it under 20 seconds—aka “the TikTok attention span.”

5. Automate a Final Nudge (a.k.a. The 72-Hour Rule)

Half of guests say a reminder within three days feels perfectly timed.
Schedule an email/SMS that resurfaces their album plus a one-click review link. It’s like handing them a pen that’s already uncapped.

Take-Away (Mic-Drop Edition)

Guest photos aren’t just keepsakes; they’re social-proof rocket fuel. Pair instant delivery, friendly faces, and a politely-persistent nudge, and your star count—and revenue—will rise faster than you can say “Cheese!”

Ready to turn memories into money? Start with the five steps above, watch the reviews roll in, and remember: the only thing better than five stars… is five stars and a memorable moment immortalized in a guest photo.

Online reviews now sit at the centre of every booking decision.

Whether it’s for tourists or locals, water sport and activity businesses have some serious competition when it comes to attracting customers. With so many choices for potential guests, it’s important for water-based tour and activity operators to find new ways to grab attention. 

No matter where in the world your attraction business is based, providing a world-class experience for your brand all comes down to how the customer feels during your company’s activity.

Different customers provide different types of feedback. In this blog, Yonder - a marketing platform for the tour and activity industry that provides powerful automations to boost website sales and discover customer insights - breaks down the types of ratings, and how to design situations to get useful feedback from them. ‍

Fundamental to the importance of online reviews is that guests use online reviews to make purchasing decisions. Your current and future customers are using online reviews to decide if they should choose you for their next experience. If you don't have a successful strategy for online reviews you are putting your business at a disadvantage compared to your competition.

Now that the initial shock of the Covid-19 crisis has passed a lot of operators of tour, activity, and attraction businesses are wondering what they can do while shut down. It probably feels like your whole lives are on pause and your businesses are in limbo.

I'm making an open offer of free expertise and advice on guest photos, videos and referral marketing. This is an open offer to contribute to tourism operators around the world, with meaningful advice and expertise that matters to you.

Are TripAdvisor reviews important to your business? Do you struggle to generate regular, reliable, highly-rated reviews?