Fotaflo Blog

Different customers provide different types of feedback. In this blog, Yonder - a marketing platform for the tour and activity industry that provides powerful automations to boost website sales and discover customer insights - breaks down the types of ratings, and how to design situations to get useful feedback from them. ‍

Fundamental to the importance of online reviews is that guests use online reviews to make purchasing decisions. Your current and future customers are using online reviews to decide if they should choose you for their next experience. If you don't have a successful strategy for online reviews you are putting your business at a disadvantage compared to your competition.

Now that the initial shock of the Covid-19 crisis has passed a lot of operators of tour, activity, and attraction businesses are wondering what they can do while shut down. It probably feels like your whole lives are on pause and your businesses are in limbo.

I'm making an open offer of free expertise and advice on guest photos, videos and referral marketing. This is an open offer to contribute to tourism operators around the world, with meaningful advice and expertise that matters to you.

It really starts with providing the best possible experience. In today's world photos of an experience are almost as important as the experience itself. So when you do this for them (which you can do better than they can with their own device, and because they've never been to your business before) you will significantly increase the customer experience.

Are TripAdvisor reviews important to your business? Do you struggle to generate regular, reliable, highly-rated reviews?

TripAdvisor is a very important service for any experiential business, especially for guided tour activities. We know that getting authentic positive reviews written by your guests is a cornerstone of your marketing efforts. Your guests talking about your business by word-of-mouth is always more valuable than you promoting your own business.