Fotaflo Blog

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

In the world of tour and activity businesses, attracting new customers is often the primary focus. However, there's a load of untapped potential hidden in plain sight – your past customers. Many businesses fall into the trap of viewing customers with a 'one and done' mentality, failing to recognize the significant sales channel they represent. In this blog post, we'll explore why this 'one and done' mentality persists and why it's crucial to shift the perspective towards cultivating repeat and referral business. We'll also discuss how to quantify the lifetime value of a customer beyond their initial purchase, with examples and suggestions to maximize this potential.

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To reach a wider audience and generate more bookings, tour operators are increasingly looking at ways in which they can enhance their marketing strategy and stand out from their competitors.

After two years of pandemic-related impact and now an economic downturn, it certainly hasn’t been easy for tour and attraction operators within the travel industry.

Tour experiences are increasing in popularity all over the world, and are an exciting and informative way for both visitors and locals alike to explore something new.

As a tour and activity operator, you aren’t just selling a product or service - you are selling the entire experience that your brand offers, from the very first moment a prospect engages with your company to every interaction that follows after. 

In a previous blog, 4 Ways to Enhance Your Escape Room Market Strategy, we discussed a few of the top ways in which you can improve your escape room marketing strategy and beat your competitors to new bookings.

Whether you are a winery offering tours of your vineyard, or a tour operator offering tours of multiple wineries, generating new bookings is always top of mind. 

Are you struggling to reach a wider audience and drive new bookings for your tour or activity business? If so, it might be time to reevaluate your travel and tourism marketing strategy.