Fotaflo Blog

Whether you are a winery offering tours of your vineyard, or a tour operator offering tours of multiple wineries, generating new bookings is always top of mind. 

Are you struggling to reach a wider audience and drive new bookings for your tour or activity business? If so, it might be time to reevaluate your travel and tourism marketing strategy.  

We all know it's getting more and more difficult to get attention online these days. Our personal lives are bombarded with notifications from all kinds of apps, websites, blogs, and social media. So when it comes to getting attention and engagement for your business you're already at a disadvantage.

In 2014, there were about two dozen escape room facilities in the US. But what was founded as a niche market in Japan in 2007, has now become a worldwide phenomenon.

When it comes to increasing the profitability of your brewery, tours of your facility can be a huge revenue driving opportunity. Yet to achieve your tour booking goals your brand needs a successful brewery marketing plan in place.

Are you looking to drive new bookings to your zipline adventure business? If so, you’ll need to implement a robust zipline marketing plan that focuses on generating new bookings, encourages repeat bookings and improves the customer experience.

Google Drive can be a useful tool for sharing photos with your tour or activity customers. It’s available everywhere and is known as a secure sharing platform. 

The problem is, Google Drive only provides 15 GB storage with their free plan. This is equivalent to about 3,000 images. While this may seem like a lot, this isn’t the best photo sharing platform for tour and activity operators who will soon fill up this space with customer photos, as well as internal business documents.

At Fotaflo, we strongly recommend that attraction and tour businesses use smartphones to take tour guide photos and videos of their guests.

When it comes to building a successful tourism marketing plan, providing photos to your customers is a crucial component. It enhances the guest experience, increases repeat bookings and encourages referral bookings.

The first reason customers participate in activity and tour experiences is to have fun. But there’s a clear second reason, and that’s to get a photo or video of their experience.

Today, the act of getting and sharing photos of experiences is the number one reason why guests purchase activities and tours.