In a recent, widely discussed interview, serial entrepreneur Gary Vaynerchuk dropped a truth bomb that should make every marketer in the experience economy stop dead in their tracks:

Spring is the time to "set and forget" your marketing triggers so you can focus on scaling during the summer rush.

Beautiful, Customizable, and Built for Better Delivery

We're excited to announce a complete redesign of how Fotaflo sends emails to your guests. We've rebuilt our email design and delivery from the ground up to give you more control over your guest communications while improving deliverability so your emails actually reach your customers' inboxes.

First off, it’s obvious: humans value memories. That’s universal. But in modern tour marketing, only a savvy few actually leverage those memories to boost bookings, loyalty, and referrals. That’s where memory marketing—through guest photos—becomes your secret weapon.

🐔 If a Tour Happens and No One Remembers It, Did It Even Happen?

In the world of tours and experiences, most operators treat marketing like it’s all about the chicken—attracting new guests, filling spots, and driving bookings. They pour energy into the front end: ads, SEO, social media.

Online reviews now sit at the centre of every booking decision.

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

In the world of tour and activity businesses, attracting new customers is often the primary focus. However, there's a load of untapped potential hidden in plain sight – your past customers. Many businesses fall into the trap of viewing customers with a 'one and done' mentality, failing to recognize the significant sales channel they represent. In this blog post, we'll explore why this 'one and done' mentality persists and why it's crucial to shift the perspective towards cultivating repeat and referral business. We'll also discuss how to quantify the lifetime value of a customer beyond their initial purchase, with examples and suggestions to maximize this potential.

Pose, Smile, Click - We've got fantastic news! Fotaflo and Bookeo have teamed up to create a tech-tastic experience for all adventure and tourism businesses!