Fotaflo Blog

When it comes to building a successful tourism marketing plan, providing photos to your customers is a crucial component. It enhances the guest experience, increases repeat bookings and encourages referral bookings.

The first reason customers participate in activity and tour experiences is to have fun. But there’s a clear second reason, and that’s to get a photo or video of their experience.

Today, the act of getting and sharing photos of experiences is the number one reason why guests purchase activities and tours.

We live in an age of sharing, social media, influencers and brand advocates. For tour and activity operators, these are great tools for word-of-mouth marketing. If your customers share photos and videos with their friends, family and other followers, they may inspire someone else to explore your offerings.

The guest experience is made up of all the individual interactions you have with your customers. This includes everything from them discovering your brand, to the follow up emails you send once the customers’ experience is over.  

The use of images in marketing to connect and engage with an audience is not a new phenomenon. In fact, people have used images to illustrate and emphasize the importance of messages for thousands of years. 

The 'Great Resignation' is having a huge impact on businesses in 2022, and none more so than brands operating in the tourism and activity sector. 

Take this story in Alaska, for example. The US state is expecting a record-breaking tourism season, but hospitality companies in Alaska are struggling to find enough workers to cope with the demand.

Online travel agencies (OTAs) have transformed the travel industry over the last few decades. According to research by the Pacific Asia Travel Association (PATA), OTAs such as Booking.com, Expedia and Trip.com, have captured about 40% of the global travel market.

There are two reasons why a customer books a tour or activity adventure. Firstly, because they want an amazing experience. And, secondly, because they want photos of that experience that perfectly capture their memories, and that they can share with their friends and family.

Are you looking to increase the number of bookings and improve the quality of reviews for your tour or activity business? It all starts with capturing memories of your customers.

In a previous Fotaflo blog, we discussed the one photo every tour and activity guest wants. Do you know what it is? It’s a posed, intentional photo where you can clearly see your guests’ smiling and the amazing emotions they felt during their experience.