I've often stated that our most valuable intellectual property at Fotaflo isn't the code of our software, or our technology, it's the deep learning and understanding of how to implement, operate and leverage photos to increase bookings with our photo and video solution for experiential businesses. This isn't knowledge that can be easily copied or recreated. It's the deep learning that's required thousands of hours working with experiential businesses around the world. It's the constant assessing of actual results and data to help our clients receive the best benefits of a photo solution that's designed to generate more business. It's the drive to help our clients in the best way we can; to help them grow the amount of bookings.Read More
In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a horseback trail ride.Read More
At Fotaflo we strongly recommend using smartphones to take photos and video of your guests. For the large majority of experiential businesses smartphones will be your best solution. Even in situations where you might want to use a dedicated traditional camera we still recommend using smartphones for most of your photos and using a traditional camera only for specific cases.Read More
In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a scuba lesson.Read More
Many businesses just starting out with a photo service, whether they sell photos or give them away, make an assumption that more photos results in happier guests. However this is absolutely not the case.
It's critical to always put yourself in the guests' shoes and think about what will make them happy, satisfy their needs, and make it simplest and easiest for them to enjoy and share their photos.Read More
TripAdvisor is a very important service for any experiential business, especially for guided tour activities. We know that getting authentic positive reviews written by your guests is a cornerstone of your marketing efforts. Your guests talking about your business by word-of-mouth is always more valuable than you promoting your own business.Read More
The key to providing great photos to your guests and operating a successful photo marketing service is for your staff to understand why it's important to guests, staff, and the overall business.
To design the right photo service it's important to provide standard photos for your activity so that you guests receive a consistent service and it becomes a natural part of your photographers' workflow. The specific photos that you choose for your activity are called photo locations and this post is the first in a series that will help you choose those locations.Read More
In order to design the right photo service you need to think carefully about which photos will make your guests happy and fulfill your business goals.
We've discovered that intentional photos convert guests into advocates far more than action photos. Guests want to see themselves in a great intentional photo doing the activity along with any gear that they were wearing.Read More