---
title: Fotaflo Blog | Tips
description: Tips | The latest news, tips and tricks, and memory marketing advice for all businesses offering an experience worth remembering.
---

[Skip to content](https://www.fotaflo.com/blog/tag/tips#main-content)

[![Fotaflo Logo 300w cropped](https://www.fotaflo.com/hs-fs/hubfs/Fotaflo%20Logos/Fotaflo%20Logo_300w-cropped.png?width=300&height=122&name=Fotaflo%20Logo_300w-cropped.png "Fotaflo Logo 300w cropped")](https://www.fotaflo.com/)

- By Role

  ### Built for the people who shape every guest experience.
  
  From owners to guides, Fotaflo helps your team capture memories, save time, and keep guests talking long after the tour ends.

  [Guides & Photographers](https://www.fotaflo.com/by-role/tour-guides) [Operations](https://www.fotaflo.com/by-role/operations-manager) [Marketing](https://www.fotaflo.com/by-role/marketing-manager) [Revenue Generation](https://www.fotaflo.com/by-role/revenue-generation) [Owners & General Managers](https://www.fotaflo.com/by-role/tour-operator-owner)
  
  Looking for your role?
  
  Explore how Fotaflo supports each part of your team, from operations to guest-facing staff.

  [Book a Demo](https://www.fotaflo.com/book-a-demo)
- By Industry

  ### Built for experience operators who want more guests.
  
  Boat tours, escape rooms, and beyond. Fotaflo helps turn guest memories into more reviews, referrals, and repeat bookings.

  [Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software) [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software) [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform) [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software) [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software) [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform) [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app) [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software)
  
  Not seeing your business?
  
  If you run an experience business, there is a strong chance Fotaflo fits. Book a demo to learn more.

  [Book a Demo](https://www.fotaflo.com/book-a-demo)
- [Integrations](https://www.fotaflo.com/integrations)
- Resources

  ### Advice and tools for operators who want to grow smarter.
  
  Browse practical guides, customer stories, and memory marketing ideas built for busy experience teams.

  [Testimonials](https://www.fotaflo.com/testimonials) [Features](https://www.fotaflo.com/features) [Downloads, guides, and more](https://www.fotaflo.com/ebooks-guides-and-more) [Frequently asked questions](https://www.fotaflo.com/faq) [Blog](https://www.fotaflo.com/blog) [About Fotaflo](https://www.fotaflo.com/about-fotaflo)
  
  Need a starting point?
  
  Start with the resource that matches your next challenge, then put it to work in your business.

  [Book a Demo](https://www.fotaflo.com/book-a-demo)
- [Pricing](https://www.fotaflo.com/pricing)

[Sign In](https://app.fotaflo.com/sign-in) [Book a Demo](https://www.fotaflo.com/book-a-demo)

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- By Role
- By Industry
- [Integrations](https://www.fotaflo.com/integrations)
- Resources
- [Pricing](https://www.fotaflo.com/pricing)

## By Role

### Built for the people who shape every guest experience.

From owners to guides, Fotaflo helps your team capture memories, save time, and keep guests talking after the experience ends.

- [Guides & Photographers](https://www.fotaflo.com/by-role/tour-guides)
- [Operations](https://www.fotaflo.com/by-role/operations-manager)
- [Marketing](https://www.fotaflo.com/by-role/marketing-manager)
- [Revenue Generation](https://www.fotaflo.com/by-role/revenue-generation)
- [Owners & General Managers](https://www.fotaflo.com/by-role/tour-operator-owner)

Looking for your role?

Explore how Fotaflo supports each part of your team, from operations to guest-facing staff.

## By Industry

### Built for experience operators who want more guests.

Boat tours, escape rooms, and beyond. Fotaflo helps turn guest memories into more reviews, referrals, and repeat bookings.

- [Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software)
- [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software)
- [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform)
- [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software)
- [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software)
- [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform)
- [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app)
- [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software)

Not seeing your business?

If you run an experience business, there is a strong chance Fotaflo fits.

## Resources

### Advice and tools for operators who want to grow smarter.

Browse practical guides, customer stories, and memory marketing ideas built for busy experience teams.

- [Testimonials](https://www.fotaflo.com/testimonials)
- [Features](https://www.fotaflo.com/features)
- [Downloads, guides, and more](https://www.fotaflo.com/ebooks-guides-and-more)
- [Frequently asked questions](https://www.fotaflo.com/faq)
- [Blog](https://www.fotaflo.com/blog)
- [About Fotaflo](https://www.fotaflo.com/about-fotaflo)

Need a starting point?

Choose the resource that matches your next challenge and get moving faster.

[Sign In](https://app.fotaflo.com/sign-in) [Book a Demo](https://www.fotaflo.com/book-a-demo)

# Fotaflo Blog

Every great adventure needs someone to maintain the journey’s flow.

![Women celebrating ziplining](https://www.fotaflo.com/hs-fs/hubfs/Logoless%20Promo%20Photos/Fotaflo%20-%202018-04-12-15-47-00-000-12jl.jpg?length=1200&name=Fotaflo%20-%202018-04-12-15-47-00-000-12jl.jpg)

[![](https://www.fotaflo.com/hs-fs/hubfs/Screenshot%202024-03-04%20at%209.02.12%20AM.png?length=900&name=Screenshot%202024-03-04%20at%209.02.12%20AM.png)](https://www.fotaflo.com/blog/the-power-of-leveraging-local-markets-for-tour-operators)

March 4, 2024

## [The Power of Leveraging Local Markets for Tour Operators](https://www.fotaflo.com/blog/the-power-of-leveraging-local-markets-for-tour-operators)

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

[Read More](https://www.fotaflo.com/blog/the-power-of-leveraging-local-markets-for-tour-operators)

[![](https://www.fotaflo.com/hs-fs/hubfs/FreeGreatPicture.com-9839-time-is-money-1024x680.jpg?length=900&name=FreeGreatPicture.com-9839-time-is-money-1024x680.jpg)](https://www.fotaflo.com/blog/harnessing-the-power-of-past-customers-as-a-lucrative-sales-channel)

September 27, 2023

## [Harnessing the Power of Past Customers as a Lucrative Sales Channel](https://www.fotaflo.com/blog/harnessing-the-power-of-past-customers-as-a-lucrative-sales-channel)

In the world of tour and activity businesses, attracting new customers is often the primary focus. However, there's a load of untapped potential hidden in plain sight – your past customers. Many businesses fall into the trap of viewing customers with a 'one and done' mentality, failing to recognize the significant sales channel they represent. In this blog post, we'll explore why this 'one and done' mentality persists and why it's crucial to shift the perspective towards cultivating repeat and referral business. We'll also discuss how to quantify the lifetime value of a customer beyond their initial purchase, with examples and suggestions to maximize this potential.

[Read More](https://www.fotaflo.com/blog/harnessing-the-power-of-past-customers-as-a-lucrative-sales-channel)

[![](https://www.fotaflo.com/hs-fs/hubfs/Screenshot%202023-09-08%20at%2012.57.32%20PM.png?length=900&name=Screenshot%202023-09-08%20at%2012.57.32%20PM.png)](https://www.fotaflo.com/blog/year-round-direct-online-traffic-unlock-the-power-of-the-album-widget)

September 13, 2023

## [Increase Year Round Direct Online Traffic - Unlock the Power of the Album Widget](https://www.fotaflo.com/blog/year-round-direct-online-traffic-unlock-the-power-of-the-album-widget)

We are excited to share an exclusive opportunity for all Fotaflo clients to enhance your customer experience and measure the performance of Fotaflo to increase direct online conversions. Click below to experience Fotaflo's revolutionary new Album Widget that allows you to seamlessly direct past customers and their friends and family to your website!  Get ready to revolutionize the way you engage with your audience, increase direct web traffic and online conversions!

[Read More](https://www.fotaflo.com/blog/year-round-direct-online-traffic-unlock-the-power-of-the-album-widget)

[![](https://www.fotaflo.com/hs-fs/hubfs/2022%20Blog%20Images/Photos%20Improve%20Guest%20Experience.png?length=900&name=Photos%20Improve%20Guest%20Experience.png)](https://www.fotaflo.com/blog/how-great-photos-improve-the-guest-experience)

January 6, 2022

## [How Great Photos Improve the Guest Experience](https://www.fotaflo.com/blog/how-great-photos-improve-the-guest-experience)

Today’s market is saturated with organizations selling the same product and services, and that means the customer experience (CX) is more important now than it’s ever been before.

In fact, in today’s competitive market the customer experience is one of the only differentiating factors between brands. According to [*Gartner*](https://www.gartner.com/en/marketing/insights/articles/key-findings-from-the-gartner-customer-experience-survey), 86 percent of professionals engaged in or leading customer experience expect to compete based on CX alone.

[Read More](https://www.fotaflo.com/blog/how-great-photos-improve-the-guest-experience)

[![](https://www.fotaflo.com/hs-fs/hubfs/2021%20Social%20Post%20Images/2022%20Tech%20Tips.png?length=900&name=2022%20Tech%20Tips.png)](https://www.fotaflo.com/blog/is-your-tour-or-activity-business-prepared-for-digital-transformation)

October 26, 2021

## [Is Your Tour or Activity Business Prepared for Digital Transformation?](https://www.fotaflo.com/blog/is-your-tour-or-activity-business-prepared-for-digital-transformation)

The COVID-19 pandemic has been a “digital wake-up call” for the travel and hospitality industry, with customers of experiential businesses demanding enhanced digital communication, contactless solutions and a [superior guest experience](https://www.fotaflo.com/en-ca/stand-out-from-your-competition). 

[Read More](https://www.fotaflo.com/blog/is-your-tour-or-activity-business-prepared-for-digital-transformation)

[![](https://www.fotaflo.com/hs-fs/hubfs/Valley%20Zipline%20Adventures%20-%202020-08-02-15-17-13-053-4zwvn.jpeg?length=900&name=Valley%20Zipline%20Adventures%20-%202020-08-02-15-17-13-053-4zwvn.jpeg)](https://www.fotaflo.com/blog/utilize-your-guest-photos-for-social-media-content)

August 31, 2020

## [How to use guest photos to create social media content that works](https://www.fotaflo.com/blog/utilize-your-guest-photos-for-social-media-content)

We love connecting with our clients to learn how they use Fotaflo to grow their digital following. We asked operators how they use guest photos to create engaging social media content for Facebook, Twitter and Instagram.

This is different from the staged marketing photos that you might be taking for your own content. Guest photos, taken as part of your photo marketing solution are an easy source for new photos. We asked the operators for their feedback on how they use guest photos and they graciously shared some details with us.

<https://kohalazipline.com/>

[Read More](https://www.fotaflo.com/blog/utilize-your-guest-photos-for-social-media-content)

[![](https://www.fotaflo.com/hs-fs/hubfs/Example%20Albums/Zipline/04%20-%20Individual%20Activity/Denali%20Park%20Zipline%20-%202018-07-07-09-18-02-000-axtu.jpg?length=900&name=Denali%20Park%20Zipline%20-%202018-07-07-09-18-02-000-axtu.jpg)](https://www.fotaflo.com/blog/guest-phones-and-photo-systems-for-post-covid-operations)

May 1, 2020

## [Guest phones and photo systems for post-Covid operations](https://www.fotaflo.com/blog/guest-phones-and-photo-systems-for-post-covid-operations)

As we look ahead and plan our reopening many tour, attraction and activity operators are wondering how the desires of customers to get a photo of themselves will impact the guest and staff experience at their business in the new reality of our post-Covid world.

[Read More](https://www.fotaflo.com/blog/guest-phones-and-photo-systems-for-post-covid-operations)

[![](https://www.fotaflo.com/hs-fs/hubfs/Example%20Albums/Rafting/1%20Pre%20Tour%20Reservation/Apex%20Rafting%20-%202019-07-13-13-52-08-000-1k551.jpg?length=900&name=Apex%20Rafting%20-%202019-07-13-13-52-08-000-1k551.jpg)](https://www.fotaflo.com/blog/an-open-offer-of-free-expertise-and-advice)

March 31, 2020

## [An open offer of free expertise and advice](https://www.fotaflo.com/blog/an-open-offer-of-free-expertise-and-advice)

I'm making an open offer of free expertise and advice on guest photos, videos and referral marketing. This is an open offer to contribute to tourism operators around the world, with meaningful advice and expertise that matters to you.

[Read More](https://www.fotaflo.com/blog/an-open-offer-of-free-expertise-and-advice)

[![](https://www.fotaflo.com/hs-fs/hubfs/Logoless%20Promo%20Photos/Great%20Canadian%20Tours%20-%202019-03-27-15-29-10-634-12gjf.jpg?length=900&name=Great%20Canadian%20Tours%20-%202019-03-27-15-29-10-634-12gjf.jpg)](https://www.fotaflo.com/blog/google-explains-word-of-mouth-marketing)

October 4, 2019

## [Google explains word of mouth marketing](https://www.fotaflo.com/blog/google-explains-word-of-mouth-marketing)

Marketing is a major headache for many small businesses. Especially given how fast technology is changing the ways that we communicate with our audience and customers.

[Read More](https://www.fotaflo.com/blog/google-explains-word-of-mouth-marketing)

[![](https://www.fotaflo.com/hs-fs/hubfs/Example%20Albums/Rafting/9%20Fun/Apex%20Rafting%20-%202019-07-01-14-20-12-000-1gmj6.jpg?length=900&name=Apex%20Rafting%20-%202019-07-01-14-20-12-000-1gmj6.jpg)](https://www.fotaflo.com/blog/example-album-rafting-adventure)

July 18, 2019

## [Example Album - Rafting Tour](https://www.fotaflo.com/blog/example-album-rafting-adventure)

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a rafting tour.

[Read More](https://www.fotaflo.com/blog/example-album-rafting-adventure)

[All Posts](https://www.fotaflo.com/blog/all)

[Older Posts →](https://www.fotaflo.com/blog/tag/tips/page/2)

## Popular Posts

- [How To Generate Reviews Online Through Thank You Videos](https://www.fotaflo.com/blog/how-to-generate-reviews-online-through-thank-you-videos)
- [5 Reasons Why Capturing a Memory is Just as Important as Creating One](https://www.fotaflo.com/blog/5-reasons-why-capturing-a-memory-is-just-as-important-as-creating-one)
- [The Importance of Photo Marketing and the Guest Experience](https://www.fotaflo.com/blog/improve-guest-and-staff-experience-with-your-photo-marketing-service)
- [From hobby to business: How to start a fishing charter with success](https://www.fotaflo.com/blog/how-to-start-a-fishing-charter)
- [Attraction Marketing: Increase Conversions With Intentional Photos](https://www.fotaflo.com/blog/how-to-increase-conversions-with-intentional-photos-attraction-marketing)
- [The most successful marketing to combat the effects of covid-19](https://www.fotaflo.com/blog/how-to-market-your-business-in-the-face-of-covid-19)

## Subscribe to receive industry updates and the best advice on memory marketing

## ![eBook cover mockup](https://www.fotaflo.com/hs-fs/hubfs/eBook%20cover%20mockup.png?width=171&height=225&name=eBook%20cover%20mockup.png)

## Free eBook

Unlock the Power of Memory Marketing. Discover the secrets to attracting more customers and driving repeat business.

[Download PDF](https://www.fotaflo.com/free-ebook-unlock-the-power-of-memory-marketing)

![Fotaflo Logo 300w cropped](https://www.fotaflo.com/hs-fs/hubfs/Fotaflo%20Logos/Fotaflo%20Logo_300w-cropped.png?width=130&height=53&name=Fotaflo%20Logo_300w-cropped.png)

## By Role

- [Guides & Photographers](https://www.fotaflo.com/by-role/tour-guides)
- [Operations](https://www.fotaflo.com/by-role/operations-manager)
- [Marketing](https://www.fotaflo.com/by-role/marketing-manager)
- [Revenue Generation](https://www.fotaflo.com/by-role/revenue-generation)
- [Owners & General Managers](https://www.fotaflo.com/by-role/tour-operator-owner)

## By Industry

- [Boat Tours](https://www.fotaflo.com/by-industry/boat-tour-photo-management-software)
- [Zipline & Canopy Tours](https://www.fotaflo.com/by-industry/zipline-photo-software)
- [Attractions](https://www.fotaflo.com/by-industry/digital-souvenir-photo-platform)
- [Watersport Operators](https://www.fotaflo.com/by-industry/watersports-photo-delivery-software)
- [Escape Rooms](https://www.fotaflo.com/by-industry/escape-room-photo-software)
- [Animal Experiences](https://www.fotaflo.com/by-industry/experiential-tour-photo-marketing-platform)
- [City & Food Tours](https://www.fotaflo.com/by-industry/food-tour-guide-photo-app)
- [Horseback Riding Experiences](https://www.fotaflo.com/by-industry/trail-ride-photo-software)

## Resources

- [Testimonials](https://www.fotaflo.com/testimonials)
- [Features](https://www.fotaflo.com/features)
- [Downloads, guides, and more](https://www.fotaflo.com/ebooks-guides-and-more)
- [Frequently asked questions](https://www.fotaflo.com/faq)
- [Blog](https://www.fotaflo.com/blog)
- [About Fotaflo](https://www.fotaflo.com/about-fotaflo)

## Quick Links

- [Integrations](https://www.fotaflo.com/integrations)
- [Pricing](https://www.fotaflo.com/pricing)

## Contact Information

**General:**  [Contact Us](https://www.fotaflo.com/contact%20us)   
**Phone:**  [1-855-368-2123](tel:+18553682123)

[![Book a Demo](https://no-cache.hubspot.com/cta/default/4344830/e5c69b6b-7ef2-40bd-9db6-77d69f11e5b3.png)](https://cta-redirect.hubspot.com/cta/redirect/4344830/e5c69b6b-7ef2-40bd-9db6-77d69f11e5b3)

 Copyright 2026 | [Privacy Policy](https://www.fotaflo.com/legal/customer-privacy-policy-0) | [Legal Stuff](https://www.fotaflo.com/legal-stuff)

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