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7 Common Mistakes with Photo Marketing

August 05, 2019

You don't have to figure it out on your own

There's a lot to think about when you want to provide a photo marketing service. Why figure it out for yourself or make it up as you go? Here are 7 common mistakes we see from businesses.

Relying on Facebook pages

There's a big difference between paid, owned, and earned media when it comes to marketing! Posting photos to your own Facebook page might seem like a good way to deliver photos to your guests and promote your business, but there are two important downsides to this method.

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Example Album - Rafting Adventure

July 18, 2019

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a rafting tour.

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Example Album - Guided Zipline Tour

April 30, 2019

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a guided zipline tour.

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Example Album - Kayak and Stand-Up Paddleboard

April 23, 2019

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a combination of Kayaking, Stand-up Paddleboarding and Kayak Fishing.

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Grow your Business over 40% in 3 Months

February 07, 2019

I've often stated that our most valuable intellectual property at Fotaflo isn't the code of our software, or our technology, it's the deep learning and understanding of how to implement, operate and leverage photos to increase bookings with our photo and video solution for experiential businesses. This isn't knowledge that can be easily copied or recreated. It's the deep learning that's required thousands of hours working with experiential businesses around the world. It's the constant assessing of actual results and data to help our clients receive the best benefits of a photo solution that's designed to generate more business. It's the drive to help our clients in the best way we can; to help them grow the amount of bookings.

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Example Album - Horseback Trail Ride

January 18, 2019

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a horseback trail ride.

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Why are smartphones a great choice for a photo marketing service?

December 21, 2018

At Fotaflo we strongly recommend using smartphones to take photos and video of your guests. For the large majority of experiential businesses smartphones will be your best solution. Even in situations where you might want to use a dedicated traditional camera we still recommend using smartphones for most of your photos and using a traditional camera only for specific cases.

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Example Album - Scuba Lesson

December 17, 2018

In the world of photo marketing services it's usually easier to learn by seeing examples of what works best. Here is an example album we've put together for a scuba lesson.

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How many photos should guests receive?

November 08, 2018

Many businesses just starting out with a photo service, whether they sell photos or give them away, make an assumption that more photos results in happier guests. However this is absolutely not the case.

It's critical to always put yourself in the guests' shoes and think about what will make them happy, satisfy their needs, and make it simplest and easiest for them to enjoy and share their photos.

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Increase TripAdvisor Reviews by Including a Thank You Video

October 31, 2018

TripAdvisor is a very important service for any experiential business, especially for guided tour activities. We know that getting authentic positive reviews written by your guests is a cornerstone of your marketing efforts. Your guests talking about your business by word-of-mouth is always more valuable than you promoting your own business.

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