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The Power of Leveraging Local Markets for Tour Operators

March 4, 2024

In the bustling world of tourism, operators often have their sights set on attracting visitors from far and wide, sometimes overlooking the goldmine that lies right in their local backyard. It's easy to get caught up in the allure of catering to vacationers, but what about the untapped potential of the local market?

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Harnessing the Power of Past Customers as a Lucrative Sales Channel

September 27, 2023

In the world of tour and activity businesses, attracting new customers is often the primary focus. However, there's a load of untapped potential hidden in plain sight – your past customers. Many businesses fall into the trap of viewing customers with a 'one and done' mentality, failing to recognize the significant sales channel they represent. In this blog post, we'll explore why this 'one and done' mentality persists and why it's crucial to shift the perspective towards cultivating repeat and referral business. We'll also discuss how to quantify the lifetime value of a customer beyond their initial purchase, with examples and suggestions to maximize this potential.

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Increase Year Round Direct Online Traffic - Unlock the Power of the Album Widget

September 13, 2023

We are excited to share an exclusive opportunity for all Fotaflo clients to enhance your customer experience and measure the performance of Fotaflo to increase direct online conversions. Click below to experience Fotaflo's revolutionary new Album Widget that allows you to seamlessly direct past customers and their friends and family to your website!  Get ready to revolutionize the way you engage with your audience, increase direct web traffic and online conversions!

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How Great Photos Improve the Guest Experience

January 6, 2022

Today’s market is saturated with organizations selling the same product and services, and that means the customer experience (CX) is more important now than it’s ever been before.

In fact, in today’s competitive market the customer experience is one of the only differentiating factors between brands. According to Gartner, 86 percent of professionals engaged in or leading customer experience expect to compete based on CX alone.

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Is Your Tour or Activity Business Prepared for Digital Transformation?

October 26, 2021

The COVID-19 pandemic has been a “digital wake-up call” for the travel and hospitality industry, with customers of experiential businesses demanding enhanced digital communication, contactless solutions and a superior guest experience

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How to use guest photos to create social media content that works

August 31, 2020


We love connecting with our clients to learn how they use Fotaflo to grow their digital following. We asked operators how they use guest photos to create engaging social media content for Facebook, Twitter and Instagram.

This is different from the staged marketing photos that you might be taking for your own content. Guest photos, taken as part of your photo marketing solution are an easy source for new photos. We asked the operators for their feedback on how they use guest photos and they graciously shared some details with us.

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Replay Wednesday: Guest Photos and Referral Marketing Post Covid-19

June 24, 2020

Replay Wednesdays are a chance to catch up on previous webinars we've hosted or participated in.

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Replay Wednesday: Give Away Photos and Videos, Increase Certifications

June 10, 2020

Replay Wednesdays are a chance to catch up on previous webinars that the Fotaflo team has hosted or participated in.

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Guest phones and photo systems for post-Covid operations

May 1, 2020

As we look ahead and plan our reopening many tour, attraction and activity operators are wondering how the desires of customers to get a photo of themselves will impact the guest and staff experience at their business in the new reality of our post-Covid world.

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An open offer of free expertise and advice

March 31, 2020

I'm making an open offer of free expertise and advice on guest photos, videos and referral marketing. This is an open offer to contribute to tourism operators around the world, with meaningful advice and expertise that matters to you.

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Free Photographer Training Guide

Download our free guide to train your staff on how to take the right photos.