Fotaflo Blog

We live in an age of sharing, social media, influencers and brand advocates. For tour and activity operators, these are great tools for word-of-mouth marketing. If your customers share photos and videos with their friends, family and other followers, they may inspire someone else to explore your offerings.

The 'Great Resignation' is having a huge impact on businesses in 2022, and none more so than brands operating in the tourism and activity sector. 

Take this story in Alaska, for example. The US state is expecting a record-breaking tourism season, but hospitality companies in Alaska are struggling to find enough workers to cope with the demand.

Online travel agencies (OTAs) have transformed the travel industry over the last few decades. According to research by the Pacific Asia Travel Association (PATA), OTAs such as Booking.com, Expedia and Trip.com, have captured about 40% of the global travel market.

Are you looking to increase the number of bookings and improve the quality of reviews for your tour or activity business? It all starts with capturing memories of your customers.

In a previous Fotaflo blog, we discussed the one photo every tour and activity guest wants. Do you know what it is? It’s a posed, intentional photo where you can clearly see your guests’ smiling and the amazing emotions they felt during their experience. 

Are you looking to dramatically increase your guests’s perceived value of your service and differentiate your tour or activity business from its competitors? Your photo marketing strategy is crucial. Here’s how you can realize significant benefits that improve profitability and enhance the guest experience, simply by offering photos as a service - rather than using guest smartphones to take photos.

There are a couple of things that all tour and activity operators want to achieve. They want to enhance the guest experience and drive new bookings for their business, all while improving their own internal efficiencies and saving money.

Many businesses have one primary focus, to bring in new customers. Tour and activity operators spend a huge amount of time and money on this, building strategies to encourage guests to purchase experiences with them.

Do you want to enhance the guest experience, improve the quality of online reviews and drive new bookings (both referral and repeat) to your activity or tour business? 

Photo marketing is a crucial strategy that you simply must take advantage of.

The first thing your tour or activity guests want is an amazing experience. The second most important thing they want is to take their memories home with them - and that means you must take photos of your guests. 

Fotaflo, the innovative memory marketing platform that simplifies and automates the distribution of photos and videos for tour and activity operators, is excited to announce that our team will be attending the 32nd annual International ACCT Conference & Expo in Cleveland, Ohio.