Fotaflo Blog

Are you struggling to reach a wider audience and drive new bookings for your tour or activity business? If so, it might be time to reevaluate your travel and tourism marketing strategy.  

As a founder of a platform that since 2010 has helped tens of millions of travel consumers discover new experiences and has pioneered the conversion of social WOM benefit into trackable, qualified leads for hundreds of tours, activities and attractions, I'm absolutely thrilled that Douglas Quinby of Arival believes this message is important to share with the tour, activity and attraction industry.

We're often asked three main questions here at Fotaflo:

1. “What makes a great guest experience?” "
2. Why should we even bother to take photos of our guests when they just take their own photos anyway?"
3. "How can I get my guides to buy-in to taking photos as part of their job?"

Adventure activities are hugely popular right now. In fact, a recent TripAdvisor study found that outdoor activities, nature and parks made up 34 percent of attraction page views between May and September 2020.

Photo marketing solutions are fundamentally different from souvenir photo products.

No matter where in the world your attraction business is based, providing a world-class experience for your brand all comes down to how the customer feels during your company’s activity.

We all know it's getting more and more difficult to get attention online these days. Our personal lives are bombarded with notifications from all kinds of apps, websites, blogs, and social media. So when it comes to getting attention and engagement for your business you're already at a disadvantage.

In 2014, there were about two dozen escape room facilities in the US. But what was founded as a niche market in Japan in 2007, has now become a worldwide phenomenon.

We recently co-hosted a webinar with Rachael Fallon, the General Manager at one of our clients Abyss Scuba Diving, and she was eager to share some of the lessons they've learned from providing photos and videos to their customers using the Fotaflo platform.

Here at Fotaflo we often state that our most valuable intellectual property isn't the code of our software, or our technology, it's the deep understanding of how to implement, operate and leverage memories to increase tour and attraction bookings through successful photo marketing.

This isn't knowledge that can be easily copied or recreated. This deep learning has required thousands of hours working with experiential businesses around the world to implement photo marketing strategies that work for them.