Fotaflo Blog

Tour Operators are constantly seeking innovative approaches to attract customers and grow their businesses. When it comes to this, numerous tactics can be used from the field of digital marketing. Two digital marketing tactics for tour operators to grow their clientele are email marketing and guest blog posts from affiliate marketers.

Sustainable tourism has grown over the past several years, especially since a greater acknowledgement by the tourism industry on the impact it has on the environment and local people. Tour operators should always consider implementing destination marketing that understands and supports sustainable tourism practices. To achieve this, it’s important for tour operators to build a comprehensive and integrated marketing strategy that incorporates destination marketing.

If you’ve clicked on this article, you’re probably looking for strategies to get more bookings - and you’re not alone! Arival’s recent study* found that increasing online bookings was the #1 technology-related priority among both big and small operators. 

To reach a wider audience and generate more bookings, tour operators are increasingly looking at ways in which they can enhance their marketing strategy and stand out from their competitors.

After two years of pandemic-related impact and now an economic downturn, it certainly hasn’t been easy for tour and attraction operators within the travel industry.

Tour experiences are increasing in popularity all over the world, and are an exciting and informative way for both visitors and locals alike to explore something new.

As a tour and activity operator, you aren’t just selling a product or service - you are selling the entire experience that your brand offers, from the very first moment a prospect engages with your company to every interaction that follows after. 

Photos are one of the most effective ways to market your tour or activity brand to generate new bookings. 

Photo marketing is not only a great way to remarket to past customers and encourage repeat bookings, but it’s an incredibly effective way to improve word-of-mouth marketing by increasing social shares and engagement.

In a previous blog, 4 Ways to Enhance Your Escape Room Market Strategy, we discussed a few of the top ways in which you can improve your escape room marketing strategy and beat your competitors to new bookings.

Whether your goal is to expand your brand’s global reach, attract more tour and activity bookings, or maintain the loyalty of your existing customers, the importance of a successful hospitality and tourism marketing strategy cannot be understated.