Fotaflo Blog

Online reviews are incredibly important for the success of experiential businesses, especially for activity and tour operators.

Are you looking to improve and enhance your attraction marketing strategy, improving the guest experience, driving new bookings and increasing the quality of online reviews your activity or tour business receives?

While there’s no soundproof attraction marketing formula that your business can follow, there are a number of strategies you can implement into your business.

When it comes to building a successful tourism marketing plan, providing photos to your customers is a crucial component. It enhances the guest experience, increases repeat bookings and encourages referral bookings.

The first reason customers participate in activity and tour experiences is to have fun. But there’s a clear second reason, and that’s to get a photo or video of their experience.

Today, the act of getting and sharing photos of experiences is the number one reason why guests purchase activities and tours.

The environmental and social impact of your tour or activity business can have a huge effect on your customers' buying decisions. In fact, a recent report shows that over 50 percent of travelers will avoid experiences that they believe are socially or environmentally irresponsible. 

We live in an age of sharing, social media, influencers and brand advocates. For tour and activity operators, these are great tools for word-of-mouth marketing. If your customers share photos and videos with their friends, family and other followers, they may inspire someone else to explore your offerings.

The guest experience is made up of all the individual interactions you have with your customers. This includes everything from them discovering your brand, to the follow up emails you send once the customers’ experience is over.  

The use of images in marketing to connect and engage with an audience is not a new phenomenon. In fact, people have used images to illustrate and emphasize the importance of messages for thousands of years. 

The 'Great Resignation' is having a huge impact on businesses in 2022, and none more so than brands operating in the tourism and activity sector. 

Take this story in Alaska, for example. The US state is expecting a record-breaking tourism season, but hospitality companies in Alaska are struggling to find enough workers to cope with the demand.

Online travel agencies (OTAs) have transformed the travel industry over the last few decades. According to research by the Pacific Asia Travel Association (PATA), OTAs such as Booking.com, Expedia and Trip.com, have captured about 40% of the global travel market.