Fotaflo Blog

As a tour or activity operator, you provide world-class experiences to your guests. That means you’re in the memory business, and there’s no better way to capture memories of experiences than through photos.

Today’s market is saturated with organizations selling the same product and services, and that means the customer experience (CX) is more important now than it’s ever been before.

In fact, in today’s competitive market the customer experience is one of the only differentiating factors between brands. According to Gartner, 86 percent of professionals engaged in or leading customer experience expect to compete based on CX alone.

Fotaflo will be attending Arival 360 San Diego and we can’t wait to see you there for an industry reunion.

The four-day event held on Feb 1-4, 2022, is dedicated to owners and operators of tours, activities, attractions and experiences - helping them grow their business and reach more travellers.

Grabbing the attention of potential customers is more important than ever before. There’s no better way to do that than by using real customer memories to drive new referral bookings and re-market to past customers. 

Different customers provide different types of feedback. In this blog, Yonder - a marketing platform for the tour and activity industry that provides powerful automations to boost website sales and discover customer insights - breaks down the types of ratings, and how to design situations to get useful feedback from them. ‍

Tour and activity operators spend a huge amount of time ensuring they are able to create amazing memories for their guests. But, have you considered that capturing those memories could be just as important as creating them?

Tour guides often double as photographers, but many businesses are still selling those photos to their guests. Did you know that your business can realize some significant benefits by simply providing those photos for free?

As a tour or activity operator, your business probably has an on-going relationship with online travel agents to gain more business in a highly competitive space.

Come visit Fotaflo at the America Outdoors Conference & Outfitter Expo, which runs from December 7 - 10 at Bally’s Event Center in Las Vegas. We will be exhibiting at booth #407.

The COVID-19 pandemic has been a “digital wake-up call” for the travel and hospitality industry, with customers of experiential businesses demanding enhanced digital communication, contactless solutions and a superior guest experience.