Fotaflo Blog

There are a couple of things that all tour and activity operators want to achieve. They want to enhance the guest experience and drive new bookings for their business, all while improving their own internal efficiencies and saving money.

There's a lot to think about when building a photo marketing strategy for your tour or activity business. In fact, in most cases photo marketing takes a lot of trail and error to completely nail down.

But what if you had a cheat code? Learning from the mistakes of others can help fast track your photo marketing program to success. In this blog, we're going to look at some of the common mistakes we see from tour and activity operators when it comes to their photo marketing strategy.

Many businesses have one primary focus, to bring in new customers. Tour and activity operators spend a huge amount of time and money on this, building strategies to encourage guests to purchase experiences with them.

So, do you want to enhance the guest experience, drive new revenue opportunities, increase repeat bookings from past customers, improve the quality of your online reviews and drive up the number of referral bookings?

If so, you've probably started to look into the benefits of an effective photo marketing strategy. But, does this truly work for your and activity businesses?

Do you want to enhance the guest experience, improve the quality of online reviews and drive new bookings (both referral and repeat) to your activity or tour business? 

Photo marketing is a crucial strategy that you simply must take advantage of.

The first thing your tour or activity guests want is an amazing experience. The second most important thing they want is to take their memories home with them - and that means you must take photos of your guests. 

Is your tour or activity business looking to turn guests into influencers and advocates, and build a local network of passionate brand supporters that promote your business through word-of-mouth marketing? 

By doing so, your business can generate a regular, reliable stream of word-of-mouth referrals that drive new profits for your company. 

Fotaflo, the innovative memory marketing platform that simplifies and automates the distribution of photos and videos for tour and activity operators, is excited to announce that our team will be attending the 32nd annual International ACCT Conference & Expo in Cleveland, Ohio.

Over the past couple of years the world has fully transitioned into the experience economy, where customers are prioritizing experiences over product ownership. Customers no longer shop to own things in the traditional sense, instead, they purchase experiences, dreams and memories.

As a tour or activity operator, you provide world-class experiences to your guests. That means you’re in the memory business, and there’s no better way to capture memories of experiences than through photos.

Today’s market is saturated with organizations selling the same product and services, and that means the customer experience (CX) is more important now than it’s ever been before.

In fact, in today’s competitive market the customer experience is one of the only differentiating factors between brands. According to Gartner, 86 percent of professionals engaged in or leading customer experience expect to compete based on CX alone.