Fotaflo Blog

Fundamental to the importance of online reviews is that guests use online reviews to make purchasing decisions. Your current and future customers are using online reviews to decide if they should choose you for their next experience. If you don't have a successful strategy for online reviews you are putting your business at a disadvantage compared to your competition.

We've been helping our clients execute marketing campaigns during the Covid-19 pandemic. These marketing campaigns use guest photos from past years along with a simple message:

We're very excited to announce the availability of a great integration between Fotaflo and Wherewolf.

One way to get more out of your photo marketing service is to streamline your operations. Making it simple and easy to delivery photos and videos to all your guests means you maximize your marketing results with minimum overhead cost and effort.

By integrating Fotaflo with Wherewolf we can pull your guest data into Fotaflo so you can automatically deliver photos and videos to all of your guests.

As we look ahead and plan our reopening many tour, attraction and activity operators are wondering how the desires of customers to get a photo of themselves will impact the guest and staff experience at their business in the new reality of our post-Covid world.

Break out of cold, mechanical marketing

A lot of marketing advice is in the form of top-ten tricks, or formulaic cookie-cutter techniques. These days, it's very often about how to maximize advertising to strangers using paid social or search advertising. While there is some value in these tools, most tour, activity, and attraction businesses know that referral and repeat bookings are how to build a stable revenue foundation.

During this pandemic and worldwide tourism shutdown we've talked to many operators who are concerned about hitting the right message in marketing to past customers, however they also realize that gaining engagement from past customers is critical to their recovery.  Unfortunately most operators we talk to aren't able to find a solution to their concerns and we're seeing many marketers and operators pausing all communication over fear of message and potential conflict for their brand.

Now that the initial shock of the Covid-19 crisis has passed a lot of operators of tour, activity, and attraction businesses are wondering what they can do while shut down. It probably feels like your whole lives are on pause and your businesses are in limbo.

I'm making an open offer of free expertise and advice on guest photos, videos and referral marketing. This is an open offer to contribute to tourism operators around the world, with meaningful advice and expertise that matters to you.

Do you struggle to easily provide all of your customers with photo and video memories of their experience? Do you want to create long-lasting engagement with your guests? Would you benefit from a FareHarbor integration with a photo and video partner that removes all of the manual work in delivering guest memories and then helps increase repeat and referral business through customer shared memories?

Join our webinar featuring Wine, Beer and Cider Tour Operator Ride The Bine to learn how the Fotaflo integration with FareHarbor allows complete automation in delivering guest memories to generate trackable referrals and grow business.

In this webinar you will learn how the single most impactful thing you can do to grow your business is to start giving away photo and video memories to your guests.

Free, shared photos provide a trusted and organic referral for your business to a captive audience with minimal overhead costs. When captured and delivered effectively they can be your most powerful tool to drive repeat and referral business.

We are very excited to announce that Fotaflo is now an Integration Partner with Xola, a powerful marketing, reservation, payment & back-office management system for tour and activity operators!