Fotaflo Blog

Google Drive can be a useful tool for sharing photos with your tour or activity customers. It’s available everywhere and is known as a secure sharing platform. 

The problem is, Google Drive only provides 15 GB storage with their free plan. This is equivalent to about 3,000 images. While this may seem like a lot, this isn’t the best photo sharing platform for tour and activity operators who will soon fill up this space with customer photos, as well as internal business documents.

When it comes to building a successful tourism marketing plan, providing photos to your customers is a crucial component. It enhances the guest experience, increases repeat bookings and encourages referral bookings.

The first reason customers participate in activity and tour experiences is to have fun. But there’s a clear second reason, and that’s to get a photo or video of their experience.

Today, the act of getting and sharing photos of experiences is the number one reason why guests purchase activities and tours.

The environmental and social impact of your tour or activity business can have a huge effect on your customers' buying decisions. In fact, a recent report shows that over 50 percent of travelers will avoid experiences that they believe are socially or environmentally irresponsible. 

The guest experience is made up of all the individual interactions you have with your customers. This includes everything from them discovering your brand, to the follow up emails you send once the customers’ experience is over.  

The use of images in marketing to connect and engage with an audience is not a new phenomenon. In fact, people have used images to illustrate and emphasize the importance of messages for thousands of years. 

There are two reasons why a customer books a tour or activity adventure. Firstly, because they want an amazing experience. And, secondly, because they want photos of that experience that perfectly capture their memories, and that they can share with their friends and family.

There's a lot to think about when building a photo marketing strategy for your tour or activity business. In fact, in most cases photo marketing takes a lot of trail and error to completely nail down.

But what if you had a cheat code? Learning from the mistakes of others can help fast track your photo marketing program to success. In this blog, we're going to look at some of the common mistakes we see from tour and activity operators when it comes to their photo marketing strategy.

So, do you want to enhance the guest experience, drive new revenue opportunities, increase repeat bookings from past customers, improve the quality of your online reviews and drive up the number of referral bookings?

If so, you've probably started to look into the benefits of an effective photo marketing strategy. But, does this truly work for your and activity businesses?

Is your tour or activity business looking to turn guests into influencers and advocates, and build a local network of passionate brand supporters that promote your business through word-of-mouth marketing? 

By doing so, your business can generate a regular, reliable stream of word-of-mouth referrals that drive new profits for your company.