Fotaflo Blog

As a founder of a platform that since 2010 has helped tens of millions of travel consumers discover new experiences and has pioneered the conversion of social WOM benefit into trackable, qualified leads for hundreds of tours, activities and attractions, I'm absolutely thrilled that Douglas Quinby of Arival believes this message is important to share with the tour, activity and attraction industry.

We're often asked three main questions here at Fotaflo:

1. “What makes a great guest experience?” "
2. Why should we even bother to take photos of our guests when they just take their own photos anyway?"
3. "How can I get my guides to buy-in to taking photos as part of their job?"

Adventure activities are hugely popular right now. In fact, a recent TripAdvisor study found that outdoor activities, nature and parks made up 34 percent of attraction page views between May and September 2020.

Photo marketing solutions are fundamentally different from souvenir photo products.

No matter where in the world your attraction business is based, providing a world-class experience for your brand all comes down to how the customer feels during your company’s activity.

In 2014, there were about two dozen escape room facilities in the US. But what was founded as a niche market in Japan in 2007, has now become a worldwide phenomenon.

We recently co-hosted a webinar with Rachael Fallon, the General Manager at one of our clients Abyss Scuba Diving, and she was eager to share some of the lessons they've learned from providing photos and videos to their customers using the Fotaflo platform.

Here at Fotaflo we often state that our most valuable intellectual property isn't the code of our software, or our technology, it's the deep understanding of how to implement, operate and leverage memories to increase tour and attraction bookings through successful photo marketing.

This isn't knowledge that can be easily copied or recreated. This deep learning has required thousands of hours working with experiential businesses around the world to implement photo marketing strategies that work for them.

When it comes to increasing the profitability of your brewery, tours of your facility can be a huge revenue driving opportunity. Yet to achieve your tour booking goals your brand needs a successful brewery marketing plan in place.

Are you looking to drive new bookings to your zipline adventure business? If so, you’ll need to implement a robust zipline marketing plan that focuses on generating new bookings, encourages repeat bookings and improves the customer experience.