Fotaflo Blog

No matter where in the world your attraction business is based, providing a world-class experience for your brand all comes down to how the customer feels during your company’s activity.

In 2014, there were about two dozen escape room facilities in the US. But what was founded as a niche market in Japan in 2007, has now become a worldwide phenomenon.

We recently co-hosted a webinar with Rachael Fallon, the General Manager at one of our clients Abyss Scuba Diving, and she was eager to share some of the lessons they've learned from providing photos and videos to their customers using the Fotaflo platform.

Here at Fotaflo we often state that our most valuable intellectual property isn't the code of our software, or our technology, it's the deep understanding of how to implement, operate and leverage memories to increase tour and attraction bookings through successful photo marketing.

This isn't knowledge that can be easily copied or recreated. This deep learning has required thousands of hours working with experiential businesses around the world to implement photo marketing strategies that work for them.

When it comes to increasing the profitability of your brewery, tours of your facility can be a huge revenue driving opportunity. Yet to achieve your tour booking goals your brand needs a successful brewery marketing plan in place.

Are you looking to drive new bookings to your zipline adventure business? If so, you’ll need to implement a robust zipline marketing plan that focuses on generating new bookings, encourages repeat bookings and improves the customer experience.

Google Drive can be a useful tool for sharing photos with your tour or activity customers. It’s available everywhere and is known as a secure sharing platform. 

The problem is, Google Drive only provides 15 GB storage with their free plan. This is equivalent to about 3,000 images. While this may seem like a lot, this isn’t the best photo sharing platform for tour and activity operators who will soon fill up this space with customer photos, as well as internal business documents.

When it comes to building a successful tourism marketing plan, providing photos to your customers is a crucial component. It enhances the guest experience, increases repeat bookings and encourages referral bookings.

The first reason customers participate in activity and tour experiences is to have fun. But there’s a clear second reason, and that’s to get a photo or video of their experience.

Today, the act of getting and sharing photos of experiences is the number one reason why guests purchase activities and tours.

The environmental and social impact of your tour or activity business can have a huge effect on your customers' buying decisions. In fact, a recent report shows that over 50 percent of travelers will avoid experiences that they believe are socially or environmentally irresponsible.